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CPG Case Study – BYOB

Sep 12 2025

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30+

years of market leadership

CLIENT OVERVIEW

  • Global multinational with presence in 43 countries and a strong footprint in India.Extensive operations across both urban and rural markets, supported by a highly distributed sales & supply chain network.

  • 30+ years of market leadership across personal care, foods, and household products.

  • Etensive operations across both urban and rural markets, supported by a highly distributed sales & supply chain network.

 

Advanced ML & AutoML

  • Unified Data Hub
  • Natural Language Queries
  • Automated Alerts &RCA

AI Strategy & Consulting

  • Fragmented data → Sales, schemes, and fill rates scattered across DMS, Excel, ERP, and MIS.
  • Slow decision-making → Hours spent chasing reports to answer basic questions like “Why did sales drop?”
  • Stockouts & inefficiencies → Missed early signals of scheme fatigue, low-fill zones, and distributor issues.
  • Weak forecasting → Struggled to reconcile forecasts with real-time offtake, leading to misaligned procurement & production.


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