Your AI Diagnostic

Platform for

Faster, Smarter

Decisions

Turn fragmented pharmaceutical data sets into unified, real-time diagnostic intelligence with BYOB.

See in Action

No delays. Just answers.

Unify prescriptions, HCP data, patient journeys, payer insights, and engagement data — and turn them into decisions your teams can act on instantly.

Unify, Analyze, Act: How BYOB’s Insight Engine Empowers Digital Marketers
BYOB (Build Your Own Brain) is Akaike’s AI-powered analytics platform, purpose-built to address the unique challenges digital marketers face today.

April 5, 2023

Marketing
What’s growth hacking? 8 great books of hacking

April 7, 2023

Software
The integration of miracles and science

April 7, 2023

Development

Case Studies and Solutions

Read what we feel about the changing world of AI and how we help our customers create transformative AI journeys.

Why Business Leaders Love us

Empowering leaders with AI solutions that drive real business impact.

Team at Akaike has a very strong R&D mindset, to not just look at the problem that you are describing today, but to tell you the problem that you have not even thought about. That's what I feel is a very big differentiator.
Shashi Jain
Assistant Professor, IISc
We chose Akaike for their proven expertise, strong client track record, and flexible approach that drove our project’s success.
Shashi Jain
Assistant Professor, IISc
We chose Akaike for their proven expertise, strong client track record, and flexible approach that drove our project’s success.
Shashi Jain
Assistant Professor, IISc
We chose Akaike for their proven expertise, strong client track record, and flexible approach that drove our project’s success.
Shashi Jain
Assistant Professor, IISc
We chose Akaike for their proven expertise, strong client track record, and flexible approach that drove our project’s success.
Shashi Jain
Assistant Professor, IISc
We chose Akaike for their proven expertise, strong client track record, and flexible approach that drove our project’s success.
Shashi Jain
Assistant Professor, IISc
The Akaike team undertook the challenge of developing a bespoke adaptive assessment system by thoroughly analysing the crux of the problem. This really helped us in understanding that they cared deeply for solving the problem.
Shashi Jain
Assistant Professor, IISc
Custom forenterprise
Empowering enterprises with AI that adapts, evolves, and delivers impact.
Benefits
Go from Reactive to Predictive
Stop reacting to yesterday's sales reports. Our AI-powered forecasting engine analyzes historical sales, seasonality, promotions, and supply chain data to predict future demand with high accuracy.
Get a 360° View of Your Retail Performance
Unify your entire operation on a single screen. BYOB connects to the databases behind your SFA, DMS, and POS systems to provide a complete view of performance.
Unified dashboards all in one place - Put Your Insights on Autopilot
Turn analysis into action, automatically. Create intelligent workflows that trigger actions based on real-time data. Free up your team from manual monitoring and empower them to focus on strategic growth.
Consult expert data scientists on-demand
Gain access to expert data scientists to analyze, visualize, and preproces complex datasets using both manual techniques and automated tools.
From Complexity to Clarity

From Pharma Data to Real-Time Decisions

BYOB unifies prescriptions, CRM, market, payer, and engagement data into a conversational AI platform enabling instant insights, dynamic dashboards, proactive alerts, and role-based intelligence.

Cross Soursed Reasoning
Ask questions in plain English across prescriptions, HCPs, patient journeys, and payer data—no SQL, no dashboards, no analyst dependency.
On-the-Fly Analyzing
Instantly generate charts, tables, and visualizations tailored to your query creating dashboards exactly when you need them.
Proactive Intelligence
Receive trigger-based alerts and predictive insights automatically so teams act on the right opportunities at the right time.
Role Based Access
Deliver role-specific insights for 11+ personas from field reps to leadership with tailored views, permissions, and workflows.

Why Pharma Teams Need BYOB

Report to Reasoning

Stop relying on static reports and delayed insights.
BYOB combines historical data, real-time signals, and predictive models to help teams anticipate what happens next.

Get a 360° Unified view across your pharma data

Understands context, emotion, and nuance not just words. It thinks before it replies.

THE PROBLEM
Pharma Teams Are Not Short on Data
Commercial teams are not short on data.They are short on answers, speed, and alignment.

Result: Decisions are delayed. Opportunities are missed.
Insights take 1–2 weeks to generate, delaying critical decisions.
Slow Insights
Analysts are consumed by repetitive queries instead of strategic work.
Analyst Overload
Lagging Signals
Field teams operate on outdated insights, missing real-time opportunities.
Complex Data Access
Cross-source analysis requires engineering effort across systems.
TRANSFORMATION IN ACTION

Your Commercial Intelligence Copilot

BYOB is not another dashboard.It is a conversation layer on top of your data, purpose-built for pharma.

Ask:

“Which HCPs dropped TRx in Q3 despite engagement?”

“Where are we losing patients in the journey?”

“Which territories show competitor switching signals?”

Get:

Accurate answers

Root-cause explanations

Clean visuals ready for leadership decks

All in seconds.
MEET BYOB

How BYOB Changes the Way Pharma Teams Work

From reactive workflows to real-time, AI-driven decision-making.

Before BYOB
After BYOB
Brand Teams
Field Teams
I&A Teams
Leadership
Wait for insights
Static targeting
Reactive reporting
Lagging visibility
Ask & decide instantly
Dynamic, AI-driven actions
Strategic analytics
Real-time decision control
TIER 2
Platform-Level Impact
From predictive intelligence to measurable commercial impact across patients, HCPs, and execution.
Impact 1
Patient Journey Intelligence
From incomplete data → complete patient visibility

Predict missing biomarkers and treatment history

Increase patient identification up to 35x

Identify care gaps and intervention points

Move from estimated market sizing → data-driven precision
Impact 2
HCP 360 Intelligence
From territory heuristics → predictive targeting

Identify high-potential and early-adopter HCPs

Detect switching signals and prescribing shifts in real-time

Enable next-best-action recommendations

Measurable TRx and NPS uplift in deployments
Impact 3
Commercial Execution Intelligence
Dynamic targeting and prioritization

Next-best channel recommendations

Field force optimization

Content personalization

Up to 30% uplift in NPS

Up to $20M incremental revenue per brand
Case Studies

Case Studies and Solutions

Read what we feel about the changing world of AI and how we help our customers create transformative AI journeys.

Know More
Resources

Hear us talk about AI

Read what we feel about the changing world of AI and how we help our customers create transformative AI journeys.

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